We’re a well being fund. Investing in happiness and health.

We’re a well being fund. Investing in happiness and health.

[

PORTFOLIO COMPANIES

]

Team image

Jenny Liu

[GP, OPERATOR, INVESTOR]

Here at Crush It Ventures, we invest in mission-driven founders — particularly women and underrepresented entrepreneurs.

Here at Crush It Ventures, we invest in mission-driven founders — particularly women and underrepresented entrepreneurs.

INVESTMENT CATEGORIES

INVESTMENT CATEGORIES

HEALTH

FITNESS

DIGITAL WELLNESS

BEAUTY

We’re not here to play it safe.

We’re building the next generation of wellness, beauty, and lifestyle brands.

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MARKET FOCUS

]

Wellness is shifting from a luxury category to a core part of everyday consumer spending, creating significant opportunities for new health, fitness, beauty, and digital wellness companies.

$

7T

—

$11T

GLOBAL WELLNESS ECONOMY GROWTH

5-6% ANNUAL GROWTH RATE

202620282030203220342035$5T$7T$9T$12T
Global Wellness Economy (Trillions USD)
202620282030203220342035$5T$7T$9T$12T
Global Wellness Economy (Trillions)

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INVESTMENT PHILOSOPHY

]

  • [

    PEOPLE

    ]

    Minority-Led Visionaries

    Mission driven founders with passion and resilience, particularly women and underrepresented entrepreneurs building companies that improve health, wellbeing, and quality of life.

  • [

    BRAND

    ]

    Category-Defining Brands

    Beauty, wellness, fitness, and lifestyle brands that are redefining how consumers approach wellbeing and everyday health

  • [

    MARKET

    ]

    Founder-Market Alignment

    Strong founder, mission, product, and market alignment, where the founder’s lived experience and vision uniquely position them to solve meaningful problems

  • [

    COLLABS

    ]

    Hands-On Incubation

    Companies that benefit from hands on incubation, operational guidance, and collaboration across the Crush It Ventures portfolio, creating shared growth and strategic synergies

  • [

    NETWORK

    ]

    Ecosystem Access

    Access to the Crush It ecosystem and network, including operators, talent, creators, and global wellness brands that accelerate scaling

  • [

    CAPITAL

    ]

    Milestone-Based Capital

    Structured investment approach with milestone based follow on capital, allowing founders to stay focused on building product market fit and sustainable growth rather than short term valuation pressure

PITCH TO US

INVEST WITH US

PITCH TO US

INVEST WITH US

[

THE CRUSH IT ADVANTAGE

]

We’re uniquely equipped to support startups in rapidly iterating environments, establishing product-market fit.

Strong relationships with founders, investors, and DOGPOUND founding team and A-list clientele-turned-partners serve as a fruitful deal flow funnel

We have 10+ years experience in the wellness startup space as a successful operator and investor.

High-Net-Worth Celebrities Influencer Relationships

VCs & Angels

Wellness Network

& Ecosystem

Fund LPs

Strategic Partners & Advisors

Outbound

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[

PORTFOLIO Investments

PORTFOLIO COMPANIES

]

]

CONTACT US

Brand logo

Investing in the next generation of wellness, beauty, and lifestyle brands. Crush It Ventures is a well-being fund dedicated to mission-driven founders—specifically women and underrepresented entrepreneurs—building for a healthier, happier future.

© Crush It Ventures, 2026

Privacy Policy

Terms

License

Back to top

CONTACT US

Brand logo

Investing in the next generation of wellness, beauty, and lifestyle brands. Crush It Ventures is a well-being fund dedicated to mission-driven founders—specifically women and underrepresented entrepreneurs—building for a healthier, happier future.

© Crush It Ventures, 2026

Privacy Policy

/

Terms

/

License

Back to top