About Crush It.

About Crush It.

We’re building the next generation of wellness, beauty, and lifestyle brands.

Meet the investors and advisors who are Crushing It!

Meet the investors and advisors who are Crushing It!

Jenny Liu

[GP, Operator, Investor]

Kirk Myers

[Founder Dogpound]
[Fitness Expert]

Jenny Wang

[Founder ALTA]
[Forbes 30 Under 30]

Kimberly Lin

[CIO/Unicorn Ventures]
[Founder]

Mattijus Schellekins

[Meta Head of Generative AI]
[Former Google Head of Fitness]

Josh Swerdlow

[Family Office Investments]
[Digital Asset Startup Specialist]

Charles Shyu

[Co-Founder Portfolio Company]
[Brand Architect]

[

HOW WE WORK

]

Evaluation & Investment Process

[

01

]

Analysis

  • Market opportunity

  • Industry trends

  • Competitive advantage

  • Profitability & growth

[

02

]

Diligence

  • Financial diligence

  • Founder meetings

  • Modeling & forecasts

  • Exit analysis

[

03

]

Negotiation

  • Valuation

  • Equity stake

  • Board representation

  • Co-investment opportunities

[

04

]

Investment

  • Explore synergies

  • Facilitate growth

  • Leverage network

  • Strategic mentorship

Brand logo

Investing in the next generation of wellness, beauty, and lifestyle brands. Crush It Ventures is a well-being fund dedicated to mission-driven founders—specifically women and underrepresented entrepreneurs—building for a healthier, happier future.

© Crush It Ventures, 2026

Brand logo

Investing in the next generation of wellness, beauty, and lifestyle brands. Crush It Ventures is a well-being fund dedicated to mission-driven founders—specifically women and underrepresented entrepreneurs—building for a healthier, happier future.

© Crush It Ventures, 2026